Clipply
For Retail & CPG

Print the QR once. Change where it goes forever.

Put one dynamic Clipply code on every pack, display and receipt — then route each scan by country, device and campaign, repoint the whole run in seconds, and see exactly which shelf drove the sale. No reprints, no dead links.

Trusted by 180+ CPG brands & retailers
to connect physical shelves to digital experiences.
Dynamic QR · printed once ON SHELF
Oat&Co — Original Oat Bars
Printed on 2.4M units & shelf displays
Scan on packclp.ly/oat-bar
Clipply routes every scan
Right destination by country, device & campaign — live
geodevicecampaign
Shopper · United States
opens app → product page
in-app
Shopper · United Kingdom
localized store · GBP
web
Batch recalled
every scan → safety notice
override
Scans routed to the right place0%
Powering shelf-to-phone for —
Oat&CoVerdeNorthbeamPantry LaneBrightlyHarvest Co
The state of retail & CPG · 2026

Physical, digital and packaging — all at once

Retail brands operate across stores, e-commerce, retail-media networks and packaging simultaneously. Without unified link intelligence, you’re flying blind on your biggest decisions.

$0T
global retail market size by 2026
0%
of in-store QR interactions receive no follow-up tracking
better ROAS with channel-specific attribution links
0%
of CPG brands can’t attribute online campaigns to in-store lift
The core challenges

Turn every pack, shelf and ad into a data point

Click a challenge to see how Clipply connects offline and online into one view.

Clipply solution
Dynamic packaging QR

Dynamic QR codes on packaging that track scans, drive loyalty programs and enable reorders.

Packaging QR codes lead to a generic homepag…Dynamic packaging QR
Shelf to phone, end to end

One code, from the print run to the dashboard

Click each stage to see how Clipply carries a single printed QR through its whole life — from the carton to the attribution report.

Stage 01 · Print

One dynamic code across the whole run

Generate a single branded QR for the pack, the display and the receipt. It’s printed once — but the destination behind it stays editable for the entire life of the product.

  • One code for packaging, displays & receipts
  • Branded, high-contrast, scan-tested artwork
  • Repoint the live run anytime — no reprint
2.4M
units carrying one editable code
Pack carton
printed
live
Shelf endcap
printed
live
Receipt
printed
live
See it in action

One printed code. Repoint it, then route every scan.

This is a single Clipply QR on a product. Choose what it points at — a promo, a recipe, loyalty, or a recall — then send scans from different shoppers and watch each one land in the right place, while the dashboard tracks every region.

Live demoShelf landing & scan dashboard, side by sideRepoint, then send a scan
Live destination — repoint anytime, no reprint
Send a scan
One printed code clp.ly/oat-bar Launch promo
Same code, every shelf
Pick a live destination above, then send a scan to watch Clipply route it.
One code on 2.4M units. The destination is yours to change anytime.
Scan dashboardPointing at Launch promo
On-campaign routing
0Scans
0On campaign
0To safety
Scans by region
🇺🇸 United States
0
🇬🇧 United Kingdom
0
🇯🇵 Japan
0
🏬 In-store
0
TIMEREGIONDESTINATION
Every scan is logged by source, region & SKU.
Built for physical brands

Everything a code on a shelf needs to do

Each capability maps to a real job from brand, e-commerce and trade teams — and works without a developer or a reprint.

Dynamic QR codes

Print one branded, scan-tested code on every pack and display — and repoint the destination for the entire run in seconds.

editable

Geo & currency routing

Send each scan to the right country store, language and price from a single code — with a clean fallback everywhere.

omnichannel

App deep links

Open the native app on the exact product when it’s installed, fall back to mobile web when it isn’t. No dead ends.

device-aware

Time-boxed promos

Run flash drops and seasonal offers with expiry dates and scan limits, so urgency is real and codes can’t leak.

time-boxed

Repoint without reprint

Promo over? Page moved? Product recalled? Redirect every printed code to a new destination instantly — zero reprints.

no reprint

Omnichannel scan analytics

See scans by display, SKU, region and time, compare what’s working, and export it straight to your BI stack.

attributed
Case study

Global Snack Brand

35 markets · 180M annual units
The challenge

Packaging QR codes had a 0.3% scan rate and led to a generic homepage — an entire post-purchase engagement channel was being missed.

What they did

Replaced all packaging QR codes with dynamic smart links, updating destinations quarterly for reorder offers, loyalty, recipes and review requests.

The results
0%
packaging QR scan rate, up from 0.3%
+0%
repeat purchase in loyalty-linked markets
+0%
review collection via post-purchase QR
product-launch ROAS after channel attribution

We printed one code on the whole spring run and ran four different campaigns behind it. When a batch got recalled, we repointed every pack to the safety notice in under a minute — no reprint, no panic.

DV
Dana VossenHead of Digital · Oat&Co
Built for Retail & CPG

Give every pack a link you can change

Print one dynamic code, route every scan to the right place, and measure which shelf drove the sale — all from a single dashboard.

No credit card · Bulk QR generation · Repoint anytime